Many years ago in the wild, wild west of North America, the only kind of branding you would find would involve a dusty cowboy, a white-hot piece of metal and some poor unsuspecting steer. It was a way to lay claim to what was yours and woe be to the man or beast that tried to take it from you. Some brands were known the world over and stood for something...something honorable and it represented the integrity of the person behind the brand.
Branding today isn't very different. We take the thing most important to us...ourselves...and put our brand on it. We create out of thin air this entity that sometimes becomes greater than any one person and we present it to the world as worthy of ownership. But what exactly does YOUR brand stand for? Quality work ethic? Integrity in your writing? Honest dealings with those around you?
It's pretty easy to create a brand in today's high tech society, but will it last? That's the question we must ask ourselves when we are creating our "writer platform". This is the part of branding we are presenting to the world and the foundation of who we are. Let's make sure the brand we create is something others will want to be a part of...






