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It's time once again for WRITERLY WISDOM where every Wednesday we sneak a peek into the world of writing and publication. I have followed a lot of blogs over the past three years and enjoyed many a post. But there are some blogs that command attention and the post so compelling that I can almost say I live for the daily connection with certain blog authors. Kristen Lamb is that type of writer for me. She seems like the girl next door but with the wisdom of the ages flowing from her fingertips onto the computer screen in daily posts for her HUGE fan following (22,000 and counting). You can connect with Kristen via her blog (http://www.warriorwriters.wordpress.com), or through her MyWANA group (http://www.warriorswriters.wordpress.com/join-the-love-revolution-mywana). Take it away Kristen...
Non-Fiction: The Road To Becoming An Expert
by Kristen Lamb
The lion’s share of beginning writers definitely lean to wanting to write novels, but there are other kinds of writers out there, and they need some attention too.
Today we are going to talk a bit about the realm of non-fiction. What are the advantages of writing non-fiction? How do you become an expert?
If you want to have a career as a writer and make money writing, I gotta say that non-fiction is an easier path. Note I wrote “easier” not “easy.” Nothing about being a writer is easy, which is why you will never make it if you don’t LOVE writing with every fiber of your being.
After almost ten years in this business, I believe I have earned enough experience points to say that writing non-fiction has a number of advantages. For those of you who follow this blog regularly, but happen to be born-fiction people, read on. Non-fiction holds some advantages for all writers.
1. It’s easier to get an agent/published in non-fiction.
I can hear the groans and boos, but it is true. Non-fiction isn’t subjective like fiction is. It is easier to fill tangible needs, target an audience, gain a following and build a platform. Face it. If you have a blog about how eating nothing but Spam and mangos helped you lose 50 pounds in three months–the Spamango Diet–and you can add a list of testimonials and show how ten thousand people a week click on your Spamango Blog…it’s going to be a pretty easy sell (and generate contraversy to boot).
Tosca Reno was a 200 pound, depressed, unhealthy housewife who became a competitive fitness athlete after the age of 40. Tosca busted all the misconceptions of women and age. She took her experience and wrote a weekly column in Oxygen Magazine and then later wrote a book. Her Eat Clean Diet is a popular phenomenon.
Your Inner NF Author
Are you a whiz at balancing your checkbook and saving every penny? Possess superior organizational skills? Are you a Toddler Whisperer who can calm even the most hot-tempered three-year-old? Then you may have the makings of a non-fiction platform.
2. NF does well being self-published.
Say you have a knack for matchmaking. You are the go-to gal for those who want to be set up on a great date. All your single friends rely on you for the best love advice. In fact, a number of the friends you’ve set up on dates have even gotten married, all because of you.
You have a popular blog and do regular community TV interviews, radio interviews and talks at local Rotary clubs teaching others your unique insight into romance. You decide to write a book with all the best tools and tactics for successful dating. Do you have to land an agent or get a publishing deal? In my opinion, no. Not right away.
If you have built a platform, then you can likely move a decent amount of copies on your own. Sell your own books for six months or a year and then add it to your agent pitch. Now you are able to show that your self-published NF has a market.
Nontraditional publishing works really well for areas that are a tad gray. For instance, back in the day when I was pitching agents about a social media book, I consistently got the same answer. “Kristen, this is the book everyone wants and needs, but no one wants to be first.” Every agent knew that a social media book was needed, but none of them could wrap their minds around how to write one that would have any kind of longevity. Social media simply changed too quickly and traditional publishing is…slooooow.
They recommended that I self-publish the book first. I didn’t self-publish. I happened to go with a new non-traditional publisher Who Dares Wins Publishing, and that has been an excellent decision. My book has been tremendously successful and has a growing worldwide fan base.
What advantages did I gain?
Now it is far easier for me to show a larger publisher that I am worth their time and money for future books. Also, because I had already finished a book, it was very easy to get an agent. I had a product and a platform. Gina knew I had the stick-to-it to finish, and not only finish, but have an excellent product. Also, the first book has given me scores of testimonials from people who applied my methods. That gives statistical proof that my methods do work. I am no longer a theoretical success, I am a proven commodity.
3. NF naturally lends itself to other endeavors that generate income.
Being a NF author can open doors of additional revenue aside from the book. Can fiction authors do this? Sure, but NF lends itself better to paid workshops, speaking engagements, television, conferences, etc. NF authors are much more likely to be interviewed on big shows like Ellen, The View, or The O’Reilly Factor. These appearances sell a lot of books. Yes, sometimes fiction authors will make appearances, but they are small in proportion to the NF experts.
Fiction can eventually pay money, but think of that as your long-term investment. It takes years to write the book, get the agent, get the book on the shelves, and then almost an additional year to receive a check. It’s gonna be a loooong time before you get paid.
What do you do in the meantime? How can you be viewed as a legitimate writer? Heck, how can you pay some bills? Non-fiction is a great option. Whether you are writing articles, paid blogs, reviews or even web content, that practical side of your brain can help you make ends meet.
Great, Kristen. But who would listen to me?
As you can see, there are a number of advantages to writing non-fiction. The pickle with non-fiction, however, is getting people to care about what we have to say. Hey, everyone has an opinion. Why should we pay attention to yours?
How do we become an expert?
Get a Piece of Paper
This is probably a “no duh,” but those individuals who grace the halls of academia long enough to get extra letters added to their names already have an advantage. If a pediatric neurologist decides to write a book about autism, it is likely readers will trust what she has to say.
Do we have to have to have an advanced degree for people to take us seriously? No.
Experience
Do you have something in your background that makes you uniquely qualified to talk on a certain subject? Above we talked about the neurologist who writes about autism, but what about the mother of an autistic child? Isn’t she also an expert? Yes! She is just an expert of a different sort.
This is mainly how I became a social media expert. First, it was because I spent far too much time on social media 
. I also happened to be one of the early people who saw what social media could do for authors. I find it funny that four years ago I was asking agents what they thought of social media for writers, and they looked at me like I had sprouted another head. Now many of these agents won’t take on a new author unless she can demonstrate a viable social media platform.
So how did I become an expert? I tried and tested every method the other “experts” of the time happened to be touting. What worked? What went BOOM!? I am infinitely grateful for the DFW Writers Conference and Bob Mayer for being my early guinea pigs. I didn’t get paid, but they gave me free reign to try different stuff, and that freedom was invaluable.
We Are Not Alone–The Writer’s Guide to Social Media was birthed out of those years of trying different things, failing, then trying again. I always joke that the title of the book should have been I Made All the Dumb Mistakes So You Don’t Have To. In short? I became an expert based on my experience.
About Kristen Lamb
Kristen Lamb is the author of the best-selling books We Are Not Alone—The Writer’s Guide to Social Media and Are You There, Blog? It’s Me, Writer and is represented by Russel Galen of Scovil Galen Ghosh Literary, Inc. in NYC.
Kristen worked in international sales before transitioning into a career as an author, freelance editor and speaker. She takes her years of experience in sales & promotion and merges it with almost a decade as a writer to create a program designed to help authors construct a platform in the new paradigm of publishing. Kristen has guided writers of all levels, from unpublished green peas to NY Times best-selling big fish, how to use social media to create a solid platform and brand. Most importantly, Kristen helps authors of all levels connect to their READERS and then maintain a relationship that grows into a long-term fan base.
